What?

Training of sales staff on the multicultural differences of Chinese customers in order to develop their knowledge of these clients, their shopping culture and their etiquette. The final goal being able to understand their needs better and serve them in a seamless manner.

Where and When?

Distance training, divided into 2 3-hour virtual classes, between October and November 2022.

Who?

Travel Retail, salespeople and Store managers.

Objectives?

- Better understanding of Chinese customers: how to approach them and adapt sales speech & techniques to this clientele

- Benefit from an intercultural approach

- Identify the do’s & don’ts

How many?

Up to 10 people per session

Languages?

In French and soon available in English!