What?

A made-to-measure retail trends books, featuring various formats of kiosks and pop up stores seen in Europe and Asia, to the attention of an Insights and Innovation team.

About 40 examples of kiosks and pop-up stores, fully sourced, explained and illustrated in a dedicated book.

Where and When?

China, Singapore the UK and France, in October 2019.

Who?

The Insights and Innovation team of a French cosmetics brand.

Objectives?

- Create a made-to-meassure Retail tracking for a team on their specific needs

- Nourish this team with examples so as to inspire them in the creation of their future points of sale

- Offer a worldwide tour of Retail best practices on a targeted theme thanks to our network of trends spotters based in Europe and in Asia,

Language?

In English