What?

A made-to-measure retail trends books, featuring an inventory of the most innovative retail concepts in the world of chocolate, wine and coffee, to the attention of architects in the perfume universe.

Benchmark carried out in Europe, the USA and Asia.

Where and When?

Europe, USA and Asia, in September 2018.

Who?

A major international perfume-cosmetics group, to the attention of their architecture and visual merchandising & design teams.

Objectives?

- Inspire the Store Design teams on the Retail trends in related sectors: food is a very innovative sector that presents similarities with beauty

- Analyze concept stores that place the senses at the heart of the customer experience

- Identify the best practices in terms of Visual Merchandising, gift wrapping, customer experience and product testing

Language?

In English