What?

A made-to-measure retail trends book, featuring the best click & collect applications and scenographies, gifting spaces and gift cards in stores, in Europe and Asia, to the attention of the Insights and Innovation team.

About 20 sourced, explained and illustrated examples in a dedicated book.

Where and When?

Asia and Europe, in March 2019.

Who?

The Insights and Innovation team of a French cosmetics brand.

Objectives?

- Create a made-to-measure Retail piecework for of a specific need of the team

- Feed the team with these examples in order to inspire them in the creation of their future selling points

- Offer, thanks to our network of scouts based in Europe and Asia, a complete tour featuring the best Retail practices on the requested theme

Language?

In English