who we are.

Expert in digital transformation, Co-Founder of Retail Factory

Jean-Noël graduated in Management and Finances, and has been helping brands, industries, and services in their transformation, cultural understanding, and experience implementations for 17 years.


After getting a Stanford education on Design Thinking and Reasoned and Collaborative Animation, he created and became director of Change Factory in 2013, an innovation laboratory specializing in the evolution of collaborative ways of working. He later joins Retail Factory to offer a more accurate, more specific, and more in-store experience oriented counselling offer positioning.


Associate Lecturer at Sorbonne University on consumption and the future of work, he also wrote several books about the digital impact on society.