who we are.


Retail Expert, CEO and Co-Founder of Retail Factory

Adeline graduated in communications and linguistics, and holds a MBA from Institut Français de la Mode (French Fashion Institute). She has been a specialist in Retail strategy for more than 13 years.


She started as International Visual Merchandising strategist at L’Occitane en Provence. For 8 years, she developed her retail expertise and sharpened her skills in concept stores, flagships, corners, and shopping experience deployment.


From 2011 to 2013, Adeline enrolls in a Global Fashion Management MBA at Institut Français de la Mode, and deepens her reflection on the new challenges arising from Connected Retail, participating in conferences on the subject.


Reputed Retail Expert, she specialized in Retail-tainment, omnichannel, and in-store digital solutions. She supports international brands, and trains on-site teams to client experience and connected stores. She regularly organizes Retail Tours in Paris, New-York, and London outlining the best store trends.


In 2017, she creates Retail Factory with Jean-Noël Chaintreuil