Goals
Identify the challenges of personal branding and e-reputation
Understand the do's & don'ts of self-marketing
Build your own organisation to produce relevant and recurring content
Deliverable
Training memo booklet given to each participant.
Prerequisites
None.
The advantages of the training
You will work on your personal case.
You will benefit from tools to define a tailored action plan.
You will work in a group and share best practices.
Program
Introduction
1 – What is personal branding?
Defining the notions of “reputation/e-reputation”, “desired/perceived image”, “audience/influence”
Understanding why it is essential to have a powerful “personal brand” today
2 – Methodology for building a solid e-reputation
Creating a portrait of yourself to adapt your communication to your strengths
Defining the objectives of your personal communication
Clarifying your target
Defining your action plan
3 – Workshop on personal branding
Working on your online presence: analyse your profiles on social networks and update them
Creating your content: define your editorial line, choose your formats (multiple inspiring examples of writing, audio, videos, etc.)
Distributing your content: organise yourself with a simple and effective editorial calendar
Building an effective network
Conclusion and action plan
Concerned public
Any professional who wishes to benefit from support to change position or company.
Seats
10 participants maximum, 4 participants minimum.
Dates
Intra-company format: dates to be organised together according to your needs.
Please note: we do not offer this inter-company training.
Rate
Contact us.
Practical information
Animation at the customer's premises or in a dedicated space.
Training accessible to people with disabilities, contact us to find out more.
Expertise in:
Spoken languages :
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Trainer
Séphora Talmud
Graduate of the Global Fashion Management Executive MBA at the Institut Français de la Mode, Séphora began her career in 2011 in communications at Who’s Next & Premiere Classe. Since 2018, she has been a 360° communication strategy and digital marketing consultant for clients in fashion, luxury, beauty, and lifestyle sectors. An instructor at top schools and a trend enthusiast, she also supports executives with personal branding and e-reputation. Additionally, she manages several editorial and artistic projects, always aiming to help her clients engage their audience coherently and effectively.
Expertise in:
Communication, Digital, Marketing
Spoken languages:
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