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Introduce you to personal branding to ensure your employability

By the end of the training, you will be able to develop your “personal brand” communication to broadcast it on the media of your choice.

Duration :

1 day

Customer Experience & Service

Sales Techniques & Customer Experience

Goals

Identify the challenges of personal branding and e-reputation

Understand the do's & don'ts of self-marketing

Build your own organisation to produce relevant and recurring content

Deliverable

Training memo booklet given to each participant.

Prerequisites

None.

The advantages of the training

You will work on your personal case.

You will benefit from tools to define a tailored action plan.

You will work in a group and share best practices.

Program

Introduction


1 – What is personal branding?

  • Defining the notions of “reputation/e-reputation”, “desired/perceived image”, “audience/influence”

  • Understanding why it is essential to have a powerful “personal brand” today


2 – Methodology for building a solid e-reputation

  • Creating a portrait of yourself to adapt your communication to your strengths

  • Defining the objectives of your personal communication

  • Clarifying your target

  • Defining your action plan


3 – Workshop on personal branding

  • Working on your online presence: analyse your profiles on social networks and update them

  • Creating your content: define your editorial line, choose your formats (multiple inspiring examples of writing, audio, videos, etc.)

  • Distributing your content: organise yourself with a simple and effective editorial calendar

  • Building an effective network


Conclusion and action plan

Concerned public

Any professional who wishes to benefit from support to change position or company.

Seats

10 participants maximum, 4 participants minimum.

Dates

Intra-company format: dates to be organised together according to your needs.

Please note: we do not offer this inter-company training.

Rate

Contact us.

Practical information

Animation at the customer's premises or in a dedicated space.

Training accessible to people with disabilities, contact us to find out more.

Expertise in:

Spoken languages :

Interested in this training?

Goals

Séphora Talmud

Séphora Talmud

Graduate of the Global Fashion Management Executive MBA at the Institut Français de la Mode, Séphora began her career in 2011 in communications at Who’s Next & Premiere Classe. Since 2018, she has been a 360° communication strategy and digital marketing consultant for clients in fashion, luxury, beauty, and lifestyle sectors. An instructor at top schools and a trend enthusiast, she also supports executives with personal branding and e-reputation. Additionally, she manages several editorial and artistic projects, always aiming to help her clients engage their audience coherently and effectively.

Expertise in:

Communication, Digital, Marketing

Spoken languages: 

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