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Multicultural sales: customers from the Gulf

By the end of the training, you will be able to embrace the various codes of Gulf customers while upholding your brand image.

Duration :

1 day

Customer Experience & Service

Sales Techniques & Customer Experience

Goals

Benefit from a multicultural approach: discovery of a shopping culture

Understand different etiquette and adapt the sales ceremony

Foster medium and long-term loyalty

Deliverable

Training memo booklet given to each participant.

Prerequisites

Working in an international business environment.

The advantages of the training

You will be equipped with the tools to cater to discerning customers.  

You will understand and be able to analyse the needs of specific customer types.

Program

Introduction


1 – Develop your customer knowledge, shopping culture and etiquette

  • Complete geography of the Gulf: origins, sources of wealth and signs of status

  • Influences and rules of commerce: tools to present your brand universe

  • Expectations and experience: how to gain/not lose the trust of your customers


2 – Adapt your customer approach and revisit the sales ceremony

  • First contacts and space management

  • Avoid certain missteps and construct a relevant speech

  • Mastering counter-arguments: the art of permanent negotiation


3 – Medium and long-term perspective: gain loyalty

  • Obtain key data to enrich your CRM

  • Review of what is appropriate to do (and not to do)

  • Getting back in touch: a real challenge


Conclusion and action plan

Concerned public

Anyone working in a multicultural environment and speaking basic English.

Seats

10 participants maximum, 4 participants minimum.

Dates

Intra-company format: dates to be organised together according to your needs.

Please note: we do not offer this inter-company training.

Rate

Contact us.

Practical information

Animation at the customer's premises or in a dedicated space.

Training accessible to people with disabilities, contact us to find out more.

Expertise in:

Spoken languages :

Interested in this training?

Trainer

Jacques Guyot

Jacques Guyot

Jacques has 15 years of experience in Luxury. His areas of expertise range from beauty to jewelry, including the hotel sector.  A graduate in political science from Paris-Dauphine University, he began his career in institutional and heritage communications at Cartier, then moved into the field of Retail. He worked for 7 years in point-of-sale management as well as in department stores in Paris and London (Galeries Lafayette, Harrods) for Delvaux, Jimmy Choo and Zadig&Voltaire.

 From 2018 to 2021, he lives between Paris and New York where he works as a retail trends scout across the Atlantic and the Channel for our agency. In 2021, he moved back to London and continued his regular collaboration with Retail Factory, where he became a partner in 2023.

Expertise in:

Multicultural

Spoken languages: 

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