Goals
Benefit from a multicultural approach: discovery of a shopping culture
Understand different etiquette and adapt the sales ceremony
Foster medium and long-term loyalty
Deliverable
Training memo booklet given to each participant.
Prerequisites
Working in an international business environment.
The advantages of the training
You will be equipped with the tools to cater to discerning customers.
You will understand and be able to analyse the needs of specific customer types.
Program
Introduction
1 – Develop your customer knowledge, shopping culture and etiquette
Complete geography of the Gulf: origins, sources of wealth and signs of status
Influences and rules of commerce: tools to present your brand universe
Expectations and experience: how to gain/not lose the trust of your customers
2 – Adapt your customer approach and revisit the sales ceremony
First contacts and space management
Avoid certain missteps and construct a relevant speech
Mastering counter-arguments: the art of permanent negotiation
3 – Medium and long-term perspective: gain loyalty
Obtain key data to enrich your CRM
Review of what is appropriate to do (and not to do)
Getting back in touch: a real challenge
Conclusion and action plan
Concerned public
Anyone working in a multicultural environment and speaking basic English.
Seats
10 participants maximum, 4 participants minimum.
Dates
Intra-company format: dates to be organised together according to your needs.
Please note: we do not offer this inter-company training.
Rate
Contact us.
Practical information
Animation at the customer's premises or in a dedicated space.
Training accessible to people with disabilities, contact us to find out more.
Expertise in:
Spoken languages :
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Trainer
Jacques Guyot
Jacques has 15 years of experience in Luxury. His areas of expertise range from beauty to jewelry, including the hotel sector. A graduate in political science from Paris-Dauphine University, he began his career in institutional and heritage communications at Cartier, then moved into the field of Retail. He worked for 7 years in point-of-sale management as well as in department stores in Paris and London (Galeries Lafayette, Harrods) for Delvaux, Jimmy Choo and Zadig&Voltaire.
From 2018 to 2021, he lives between Paris and New York where he works as a retail trends scout across the Atlantic and the Channel for our agency. In 2021, he moved back to London and continued his regular collaboration with Retail Factory, where he became a partner in 2023.
Expertise in:
Multicultural
Spoken languages:
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