Goals
Understand the culture and specific traits of Chinese customers
Adapt your customer service to meet the expectations and needs of this clientele
Learn about the digital habits of Chinese consumers to incorporate them into your sales techniques
Deliverable
Training memo booklet given to each participant.
Prerequisites
Know the main sales techniques.
The advantages of the training
You will learn the habits and customs of this key retail country in Asia.
You will know the do's and don'ts to apply to your own shopping experience.
You will leave with the vocabulary and gestures that will make your sales more fluid.
Program
Introduction
1 – Develop your knowledge of the local market and its cultural specificities
The Chinese ecosystem: geography, population and key dates
The impact of history and traditions on society
Values, beliefs, habits and customs
2 – Analyse the context of the Chinese market
The strength of foreign brands
The emergence of local brands
The increasingly demanding expectations of new generations
3 – Understand the rise of digital
Key events and dates for online business
The main e-commerce distribution channels
Promotion and communication platforms
Behaviors in a digital environment
4 – Adapt your customer service to the expectations of Chinese customers, while respecting your brand's DNA
The importance of retail, reception and customer service
Adapt your storytelling and your communication
“Do’s and don’ts” workshop
Conclusion and action plan
Concerned public
Anyone responsible for welcoming Chinese customers.
Seats
10 participants maximum, 4 participants minimum.
Dates
Intra-company format: dates to be organised together according to your needs.
Please note: we do not offer this inter-company training.
Module adaptable over a day according to your needs, contact us.
Rate
Contact us.
Practical information
Animation at the customer's premises or in a dedicated space.
Training accessible to people with disabilities, contact us to find out more.
Expertise in:
Spoken languages :
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Trainer
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Michel Dalonneau
After 4 years in Japan (studying and working at the French Consulate) and studies in Russia, Michel spent 25 years in luxury houses (Daum, ST Dupont, Morabito, Lalique) in international development and general management positions. . Presence in the field and the intercultural dimension constituted the common thread of his professional experiences: how to introduce flexibility into the marketing and management approach to different markets without losing the identity of the brand? Now a training consultant, he specializes in international issues. He speaks 5 languages and also co-wrote the training game ICI © with the jeuxdentreprises collective, combining operational creativity and intercultural issues.
Expertise in:
Multicultural
Spoken languages:
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