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Multicultural sales: Chinese customers

By the end of the training, you will be able to embrace the various codes of Chinese customers while upholding your brand image.

Duration :

2 days

Customer Experience & Service

Sales Techniques & Customer Experience

Goals

Understand the culture and specific traits of Chinese customers

Adapt your customer service to meet the expectations and needs of this clientele

Learn about the digital habits of Chinese consumers to incorporate them into your sales techniques

Deliverable

Training memo booklet given to each participant.

Prerequisites

Know the main sales techniques.

The advantages of the training

You will learn the habits and customs of this key retail country in Asia.

You will know the do's and don'ts to apply to your own shopping experience.

You will leave with the vocabulary and gestures that will make your sales more fluid.

Program

Introduction


1 – Develop your knowledge of the local market and its cultural specificities

  • The Chinese ecosystem: geography, population and key dates

  • The impact of history and traditions on society

  • Values, beliefs, habits and customs


2 – Analyse the context of the Chinese market

  • The strength of foreign brands

  • The emergence of local brands

  • The increasingly demanding expectations of new generations


3 – Understand the rise of digital

  • Key events and dates for online business

  • The main e-commerce distribution channels

  • Promotion and communication platforms

  • Behaviors in a digital environment


4 – Adapt your customer service to the expectations of Chinese customers, while respecting your brand's DNA

  • The importance of retail, reception and customer service

  • Adapt your storytelling and your communication

  • “Do’s and don’ts” workshop


Conclusion and action plan

Concerned public

Anyone responsible for welcoming Chinese customers.

Seats

10 participants maximum, 4 participants minimum.

Dates

Intra-company format: dates to be organised together according to your needs.

Please note: we do not offer this inter-company training.


 Module adaptable over a day according to your needs, contact us.

Rate

Contact us.

Practical information

Animation at the customer's premises or in a dedicated space.

Training accessible to people with disabilities, contact us to find out more.

Expertise in:

Spoken languages :

Interested in this training?

Goals

Michel Dalonneau

Michel Dalonneau

After 4 years in Japan (studying and working at the French Consulate) and studies in Russia, Michel spent 25 years in luxury houses (Daum, ST Dupont, Morabito, Lalique) in international development and general management positions. . Presence in the field and the intercultural dimension constituted the common thread of his professional experiences: how to introduce flexibility into the marketing and management approach to different markets without losing the identity of the brand? Now a training consultant, he specializes in international issues. He speaks 5 languages and also co-wrote the training game ICI © with the jeuxdentreprises collective, combining operational creativity and intercultural issues.

Expertise in:

Multicultural

Spoken languages: 

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