Goals
Benefit from an intercultural approach: discovery of a specific shopping culture
Understand different etiquette and adapt the sales ceremony
Foster medium and long-term loyalty
Deliverable
Training memo booklet given to each participant.
Prerequisites
Working in a multicultural environment.
The advantages of the training
You will use game resources from the ICI © collective which allow an innovative approach.
You will understand American customers' relationships with shopping and luxury/fashion to better welcome and serve them.
Program
Introduction
1 – Develop your customer knowledge, shopping culture and etiquette
Who are the American customers?
How can we explain their behaviour?
What differentiates the American customer from other customers?
2 – Adapt your customer approach and revisit the sales ceremony
How to decode customer expectations?
Attention to detail
Mistakes to avoid
3 – Medium and long-term perspective: gain loyalty
How to build brand loyalty among American customers?
Conclusion and action plan
Concerned public
Anyone in contact with an international clientele.
Seats
10 participants maximum, 4 participants minimum.
Dates
Intra-company format: dates to be organised together according to your needs.
Please note: we do not offer this inter-company training.
Rate
Contact us.
Practical information
Animation at the customer's premises or in a dedicated space.
Training accessible to people with disabilities, contact us to find out more.
Expertise in:
Spoken languages :
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Trainer
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Michel Dalonneau
After 4 years in Japan (studying and working at the French Consulate) and studies in Russia, Michel spent 25 years in luxury houses (Daum, ST Dupont, Morabito, Lalique) in international development and general management positions. . Presence in the field and the intercultural dimension constituted the common thread of his professional experiences: how to introduce flexibility into the marketing and management approach to different markets without losing the identity of the brand? Now a training consultant, he specializes in international issues. He speaks 5 languages and also co-wrote the training game ICI © with the jeuxdentreprises collective, combining operational creativity and intercultural issues.
Expertise in:
Multicultural
Spoken languages:
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