Goals
Leverage an intercultural approach to enhance your sensitivity to the unique characteristics of different clientele.
Balance adapting your behaviour to each clientele while maintaining the integrity of the brand image.
Deliverable
Training memo booklet given to each participant.
Prerequisites
Working in a multicultural environment.
The advantages of the training
You will use game resources from the jeuxdentreprises© collective which allow an innovative approach.
You will adopt an approach broad enough to cover the diversity of the main markets.
Program
Introduction
1 – The concrete dimensions of selling/shopping
Different relationships to space and time
Methods of communication
Greetings
The sales protocol
2 – The cultural dimensions of selling/shopping
How the expectations of different clientele are shaped by their cultural background
Relationship to money/price
Relationship to self-image
Learn to beware of stereotypes
3 – Manage the simultaneous presence of diverse customers in a point of sale
Articulate adaptation of your behaviour and respect for corporate rules
Conclusion and action plan
Concerned public
Anyone in contact with an international clientele.
Seats
10 participants maximum, 4 participants minimum.
Dates
Intra-company format: dates to be organised together according to your needs.
Please note: we do not offer this inter-company training.
Rate
Contact us.
Practical information
Animation at the customer's premises or in a dedicated space.
Training accessible to people with disabilities, contact us to find out more.
Expertise in:
Spoken languages :
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Goals
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Michel Dalonneau
After 4 years in Japan (studying and working at the French Consulate) and studies in Russia, Michel spent 25 years in luxury houses (Daum, ST Dupont, Morabito, Lalique) in international development and general management positions. . Presence in the field and the intercultural dimension constituted the common thread of his professional experiences: how to introduce flexibility into the marketing and management approach to different markets without losing the identity of the brand? Now a training consultant, he specializes in international issues. He speaks 5 languages and also co-wrote the training game ICI © with the jeuxdentreprises collective, combining operational creativity and intercultural issues.
Expertise in:
Multicultural
Spoken languages:
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