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Master colourimetry to advise and boost your cosmetic sales

By the end of the training, you will be able to personalise colour advice for makeup products sales.

Duration :

1 day

Customer Experience & Service

Sales Techniques & Customer Experience

Goals

Master the fundamentals of light and colour

Encourage purchasing decisions by personalising your advice

Enhance the visibility and appeal of products at points of sale through effective use of light and colour

Deliverable

Training memo booklet given to each participant.

Prerequisites

None.

The advantages of the training

You will learn to identify colours and the messages they convey.

You will discover the power of light and the brain over colours to fuel your sales pitch.

You will identify the colours of cosmetic products best fitted for your customers' needs.

Program

Introduction


1 - Light and colours

  • Discover why light is fundamental to seeing colours

  • Identify the 4 essentials to see colours


2 - The power of colours

  • Identify colour categories and harmonies

  • Master their symbolism

  • Assimilate the theory of “Shadows and Lights” and optical illusions


3 - Identify customer needs

  • Use colours that correct and those that embellish

  • Identify products suited to customer needs

  • Expand your sales pitch and create a need


4 - Highlight the colours of products at points of sale

  • Identify the optimal conditions to highlight the colours of products on the shelf and facilitate customer choice


Conclusion and action plan

Concerned public

Sales advisor in the cosmetics sector, store manager.

Seats

10 participants maximum, 4 participants minimum.

Dates

Intra-company format: dates to be organised together according to your needs.

Please note: we do not offer this inter-company training.

Rate

Contact us.

Practical information

Animation at the customer's premises or in a dedicated space.

Training accessible to people with disabilities, contact us to find out more.

Expertise in:

Spoken languages :

Interested in this training?

Goals

Nadine Goetz

Nadine Goetz

For 18 years, Nadine was responsible for quality, innovation and then the creation of makeup ranges at Chanel. Today, she shares her expertise enriched by training as a make-up artist and certified image consultant. Nadine helps women and men reclaim their image and works as a corporate trainer and consultant in the development of product lines, from creation to customer experience.

Expertise in:

Self-development & coaching, Sales techniques & customer experience

Spoken languages: 

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