Goals
Master the fundamentals of light and colour
Encourage purchasing decisions by personalising your advice
Enhance the visibility and appeal of products at points of sale through effective use of light and colour
Deliverable
Training memo booklet given to each participant.
Prerequisites
None.
The advantages of the training
You will learn to identify colours and the messages they convey.
You will discover the power of light and the brain over colours to fuel your sales pitch.
You will identify the colours of cosmetic products best fitted for your customers' needs.
Program
Introduction
1 - Light and colours
Discover why light is fundamental to seeing colours
Identify the 4 essentials to see colours
2 - The power of colours
Identify colour categories and harmonies
Master their symbolism
Assimilate the theory of “Shadows and Lights” and optical illusions
3 - Identify customer needs
Use colours that correct and those that embellish
Identify products suited to customer needs
Expand your sales pitch and create a need
4 - Highlight the colours of products at points of sale
Identify the optimal conditions to highlight the colours of products on the shelf and facilitate customer choice
Conclusion and action plan
Concerned public
Sales advisor in the cosmetics sector, store manager.
Seats
10 participants maximum, 4 participants minimum.
Dates
Intra-company format: dates to be organised together according to your needs.
Please note: we do not offer this inter-company training.
Rate
Contact us.
Practical information
Animation at the customer's premises or in a dedicated space.
Training accessible to people with disabilities, contact us to find out more.
Expertise in:
Spoken languages :
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Trainer
Nadine Goetz
For 18 years, Nadine was responsible for quality, innovation and then the creation of makeup ranges at Chanel. Today, she shares her expertise enriched by training as a make-up artist and certified image consultant. Nadine helps women and men reclaim their image and works as a corporate trainer and consultant in the development of product lines, from creation to customer experience.
Expertise in:
Self-development & coaching, Sales techniques & customer experience
Spoken languages:
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