Goals
Know how to recommend frame colours that will enhance the customer's face and eyes, and articulate your reasoning effectively
Consider not only facial morphology but also overall body shape to advise on the most suitable frame shape
Learn to identify the customer's style so that the eyeglass frame reflects their personality and complements their look
Deliverable
Training memo booklet given to each participant.
Prerequisites
None.
The advantages of the training
You will discover your colourimetry and morphology and learn to apply these principles to your outfits and accessories.
You will impress your customers with colour and style advice that is still underutilised in the eyewear industry.
You will develop a more compelling argument that focuses on the customer's personality, which is ideal for fostering loyalty.
Program
Introduction
1 - Colourimetry
Know the fundamentals of colour
Know how to identify the colourimetry of your customers with different techniques: draping, 4 seasons
Being able to associate the right colour ranges with each client
2 - Face and body morphology
Know how to identify the different silhouettes of female and/or male face shapes
Analyse the characteristics of each silhouette: method of letters/geometric shapes
Analyse the shapes, sizes, thickness of frames adapted to different body types
Harmonise a face with the right choice of glasses
3 - Style
Know how to identify the client's style
Offer glasses that match your style
4 - Link with your collection
Combine colourimetry, morphology and style to provide ultra-personalised advice
Know how to use the most appropriate vocabulary to make it an expert sales argument and build loyalty
Scenarios with card games and role plays.
Conclusion and action plan
Concerned public
Optical sales advisor, optician.
Seats
10 participants maximum, 4 participants minimum.
Dates
Intra-company format: dates to be organised together according to your needs.
Please note: we do not offer this inter-company training.
Module adaptable over a day according to your needs, contact us.
Rate
Contact us.
Practical information
Animation at the customer's premises or in a dedicated space.
Training accessible to people with disabilities, contact us to find out more.
Expertise in:
Spoken languages :
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Goals
Donatienne Richard
Her 30 years of experience in operational retail make her an expert, both in the field of visual merchandising, which she has worked in Parisian department stores (Les Galeries Lafayette/Le Bon Marché/La Samaritaine), and in customer experience and product knowledge.
10 years ago, she created and implemented her own image consulting tools, combining her excellent sense of contact, her ability to observe and listen, with her fashion and style skills; since then, she has trained fashion retail teams in colorimetry, style & silhouette, sales levers that are both technical and emotional.
At the same time, she is a teacher in various schools: IDRI, EFET studio créa, La Fabrique, Sup de vente and Sup Career.
Today, her "Swiss army knife of retail" side allows her to build and run training courses and workshops; for Retail Factory, she has developed sales ceremonies, real personalized sales signatures.
Expertise in:
Expert trainer in Customer Experience, Sales Ceremonies and Visual Merchandising
Spoken languages:
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