Customer Experience & Service
Sales Techniques & Customer Experience
Goals
Know how to identify and recommend colours that enhance your customers’ features
Adapt your selection of clothing and accessories to suit the customer’s body shape
Observe and define customers' styles, then combine colourimetry, morphology, and style to create ultra-personalised silhouettes
Deliverable
Training memo booklet given to each participant.
Prerequisites
None.
The advantages of the training
You will discover your colorimetry and morphology and will be able to apply the principles.
You will surprise your customers with advice that is still little mastered in stores and is nevertheless popular on the networks.
You will have a professional and personalized, customer-focused pitch, ideal for building loyalty.
Program
Introduction
1 - Colourimetry
Know the fundamentals of colour
Know how to identify the colourimetry of your customers with different techniques: draping, 4 seasons
Being able to associate the right colour ranges with each client
2 - Morphology
Know how to identify the different silhouettes of women and/or men
Analyse the characteristics of each silhouette: letter method
Recognise the body shape of a dressed customer
Analyse clothing cuts, materials, prints and colours adapted to different body types
Harmonise the client's silhouette through an adapted selection
3 - Style
Know how to identify the client's style
Offer complete silhouettes in line with your style
4 - Link with your collection
Combine colourimetry, morphology and style to provide ultra-personalised advice
In the cabin: know how to style, accessorise, suggest ways to wear outfits in a personal way
Know how to use the most appropriate vocabulary to make an expert sales argument and build loyalty
Role-playing and card games.
Conclusion and action plan
Concerned public
Sales advisor, RTW/accessories store manager.
Seats
10 participants maximum, 4 participants minimum.
Dates
Intra-company format: dates to be organised together according to your needs.
Please note: we do not offer this inter-company training.
Module adaptable over a day according to your needs, contact us.
Rate
Contact us.
Practical information
Animation at the customer's premises or in a dedicated space.
Training accessible to people with disabilities, contact us to find out more.
Expertise in:
Spoken languages :
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Trainer
Donatienne Richard
Her 30 years of experience in operational retail make her an expert, both in the field of visual merchandising, which she has worked in Parisian department stores (Les Galeries Lafayette/Le Bon Marché/La Samaritaine), and in customer experience and product knowledge.
10 years ago, she created and implemented her own image consulting tools, combining her excellent sense of contact, her ability to observe and listen, with her fashion and style skills; since then, she has trained fashion retail teams in colorimetry, style & silhouette, sales levers that are both technical and emotional.
At the same time, she is a teacher in various schools: IDRI, EFET studio créa, La Fabrique, Sup de vente and Sup Career.
Today, her "Swiss army knife of retail" side allows her to build and run training courses and workshops; for Retail Factory, she has developed sales ceremonies, real personalized sales signatures.
Expertise in:
Expert trainer in Customer Experience, Sales Ceremonies and Visual Merchandising
Spoken languages:
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