Emotional selling at the service of fashion brands
Putting emotions at the heart of the customer relationship: ours, those of the customer and those we want them to experience!
Develop your expertise in personalized advice and know how to approach fashion in a simple and authentic way.
Duration :
2 days
Customer Experience & Service
Sales Techniques & Customer Experience
Goals
Be comfortable talking about fashion, with an emotional vocabulary.
Know how to analyze the client's style, their palette of natural colors and their silhouette to select complete, ultra-personalized outfits.
Being able to transmit and support your team through coaching based on building confidence.
Deliverable
Training memo booklet given to each participant.
Colorimetric cards also provided.
Prerequisites
Have at least 6 months of experience in management and knowledge of sales techniques.
No fashion knowledge required.
The advantages of the training
Two complementary trainers will provide you with their expertise simultaneously
You will be able to better understand and manage your emotions
You will develop your confidence thanks to the numerous workshops
Program
DAY 1
1 - Play with fashion and emotions!
Icebreaker to make fashion more accessible
Contributions on emotions
2 - Diagnose customer colorimetry
Introduction to Color
4 Seasons/Drape Methods
-> Simultaneous workshops: Know how to decipher the customer's emotions & colorimetry / Advise by making the link with your collection
3 - Develop self-confidence
Identify your strengths and understand the impact of your communication
4 - Identify the 10 customer styles
-> Simultaneous workshops: Selling a favorite product & knowing how to select an outfit based on the customer's style / Arguing by making the link with your collection
Conclusion of the day
DAY 2
Home: Quiz to reactivate J1
5 - Enhance the silhouette
Identify the silhouette of the dressed customer
Know the advantages of clothing and accessories according to different silhouettes
Harmonize the silhouette thanks to the focal point and the characteristics of your products
6 - Use sales techniques to serve intuition
Mastering the art of questioning, rephrasing and handling objections
-> Simultaneous synthesis workshops: overall practical application
7 - Coach your team
Using the rules of trust-based coaching
Constructive feedback methodology
-> Role plays: making a complete sale, practicing the coaching posture
Conclusion of the training with an individual action plan.
Concerned public
Point of sale manager, RR, regional directors.
Seats
10 participants maximum, 4 participants minimum.
Dates
Intra-company format: dates to be organized together according to your needs.
Please note: we do not offer this training in inter-company settings.
Rate
Contact us.
Practical information
Animation at the client's premises or in a dedicated space.
Training accessible to people with disabilities, contact us to find out more.
Expertise in:
Spoken languages :
.jpg)
Goals
Donatienne Richard
Her 30 years of experience in operational retail make her an expert, both in the field of visual merchandising, which she has worked in Parisian department stores (Les Galeries Lafayette/Le Bon Marché/La Samaritaine), and in customer experience and product knowledge.
10 years ago, she created and implemented her own image consulting tools, combining her excellent sense of contact, her ability to observe and listen, with her fashion and style skills; since then, she has trained fashion retail teams in colorimetry, style & silhouette, sales levers that are both technical and emotional.
At the same time, she is a teacher in various schools: IDRI, EFET studio créa, La Fabrique, Sup de vente and Sup Career.
Today, her "Swiss army knife of retail" side allows her to build and run training courses and workshops; for Retail Factory, she has developed sales ceremonies, real personalized sales signatures.
Expertise in:
Expert trainer in Customer Experience, Sales Ceremonies and Visual Merchandising
Spoken languages:
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
.jpg)
Delphine Dupuis
With 18 years of experience in retail as a team manager, Delphine has been a consultant trainer since 2014. She supports retail companies in their performance by promoting employee skills development through the facilitation of training, engineering and operational support in the field. Certified in DISC, WPMOT and Emotional Intelligence tools, she advocates kindness, team spirit and sharing in her interventions. Her motto during her training: “A good manager is a manager who knows oneself!” ".
Expertise in:
Management, Sales
Spoken languages:
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.