Goals
Enhance your beauty knowledge to provide better advice to your customers
Cultivate your curiosity, expand your knowledge, and diversify your sources of inspiration
Create a coherent and impactful sales pitch
Deliverable
Training memo booklet given to each participant.
Prerequisites
None.
The advantages of the training
You will have a better knowledge of the world of Beauty.
You will be able to structure your inspiration to continue to develop your own cosmetic and makeup culture and share it with your colleagues and/or your clients.
You will be more convincing in arguing your sales and professional projects.
Program
Introduction
1 – Discover Beauty brands
Build a timeline of beauty, cosmetics and makeup canons
Identify the main brands as well as their style and evolution
Understanding consumption changes in the current context
Know the main groups in the sector
Know how to position a brand
2 – Identify the Beauty trends of the current and next season, compare them with Fashion trends
Make the connection with your brand
3 – Develop an expert argument
Choose how to inspire yourself: social networks, sites, press, stores…
Create your own tools to collect information: mood boards, albums
Learn to share with your team
Link with your brand and the current collection
Train yourself to argue: role plays, scenarios, oral presentations
Conclusion and action plan
Concerned public
Sales advisor, buyer, marketing player needing a general knowledge of Beauty to have a more professional pitch.
Seats
10 participants maximum, 4 participants minimum.
Dates
Intra-company format: dates to be organised together according to your needs.
Please note: we do not offer this inter-company training.
Rate
Contact us.
Practical information
Animation at the customer's premises or in a dedicated space.
Training accessible to people with disabilities, contact us to find out more.
Expertise in:
Spoken languages :
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Goals
Nadine Goetz
For 18 years, Nadine was responsible for quality, innovation and then the creation of makeup ranges at Chanel. Today, she shares her expertise enriched by training as a make-up artist and certified image consultant. Nadine helps women and men reclaim their image and works as a corporate trainer and consultant in the development of product lines, from creation to customer experience.
Expertise in:
Self-development & coaching, Sales techniques & customer experience
Spoken languages:
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