Goals
Enhance your fashion knowledge to provide better advice to your customers
Cultivate your curiosity, expand your knowledge, and diversify your sources of inspiration
Create a coherent and compelling sales pitch
Deliverable
Training memo booklet given to each participant.
Prerequisites
None.
The advantages of the training
You will have a better knowledge of the world of fashion.
You will be able to structure your inspirations to continue to develop your own fashion culture and share it with your colleagues and/or your clients.
You will be more convincing in arguing your sales and professional projects.
Program
Introduction
1 – Discover the history of fashion
Building a timeline
Identify couturiers and creators as well as their style and their evolution
Identify the canons of beauty of each era, the muses
Understanding consumption changes in the current context
Know the main groups from ready-to-wear to major designers
Know how to position a brand
2 – Identify women’s and/or men’s fashion trends
Source trends for the current and next season
3 – Develop an expert argument
Choose your inspiration tools: social networks, sites, press, stores…
Create your own tools to collect information: mood boards, albums
Learn to share with your team
Link with your brand and the current collection
Train yourself to argue: role plays, scenarios, oral presentations
Conclusion and action plan
Concerned public
Sales advisor, buyer, marketing player needing general fashion knowledge to have a more professional pitch.
Seats
10 participants maximum, 4 participants minimum.
Dates
Intra-company format: dates to be organised together according to your needs.
Please note: we do not offer this inter-company training.
Rate
Contact us.
Practical information
Animation at the customer's premises or in a dedicated space.
Training accessible to people with disabilities, contact us to find out more.
Expertise in:
Spoken languages :
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Trainer
Donatienne Richard
Her 30 years of experience in operational retail make her an expert, both in the field of visual merchandising, which she has worked in Parisian department stores (Les Galeries Lafayette/Le Bon Marché/La Samaritaine), and in customer experience and product knowledge.
10 years ago, she created and implemented her own image consulting tools, combining her excellent sense of contact, her ability to observe and listen, with her fashion and style skills; since then, she has trained fashion retail teams in colorimetry, style & silhouette, sales levers that are both technical and emotional.
At the same time, she is a teacher in various schools: IDRI, EFET studio créa, La Fabrique, Sup de vente and Sup Career.
Today, her "Swiss army knife of retail" side allows her to build and run training courses and workshops; for Retail Factory, she has developed sales ceremonies, real personalized sales signatures.
Expertise in:
Expert trainer in Customer Experience, Sales Ceremonies and Visual Merchandising
Spoken languages:
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