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Create attractive window displays

By the end of the training, you will be able to create attractive displays tailored to your point of sale and your commercial calendar.

Duration :

2 days

Customer Experience & Service

Sales Techniques & Customer Experience

Goals

Understanding the challenges of a showcase

Learn how to create a showcase and adapt a recommendation

Know how to organize yourself to create and maintain your windows

Deliverable

Training memo booklet given to each participant.

Prerequisites

None.

The advantages of the training

You will develop your creativity.

You will sharpen your “customer” outlook to recruit and seduce through the window.

You will exchange your best practices with your peers.

Program

Introduction


1 – Seductive merchandising

  • Definition

  • New trends to build customer loyalty / focus on sensory merchandising

  • Adapting trends to your offer and your point of sale


2 - The window, first contact with the customer

  • Identify the different styles of windows

  • Define the message you want to deliver to the customer

  • Understand the importance of window rotation based on the commercial calendar


3 - The role of colour

  • Know the fundamentals (colour circle, warm/cold, primary/complementary colours)

  • Use and combine colours to energise the displays (coloramas, monochrome, etc.)


4 – Build a showcase

  • Learn the rules of composition

  • Know how to choose the right products

  • Adapt the POS and decor

  • Follow the preparation and completion steps while managing your time

  • Learn how to relay the store window

  • Maintain your window and manage unforeseen events


5 - Learn to adapt your window to your constraints

  • Manage your window based on a recommendation

  • Create your showcase from A to Z without recommendations

  • Final touches


6 - The entertainment areas, relaying the in-store window

  • Learn how to boost your point of sale

  • Identify the right locations to make animations

  • Know how to manage product rotations


Conclusion and action plan




Concerned public

Sales advisor, store manager, junior visual merchandiser.

Seats

10 participants maximum, 4 participants minimum.

Dates

Intra-company format: dates to be organised together according to your needs.

Please note: we do not offer this inter-company training.

Rate

Contact us.

Practical information

Animation at the customer's premises or in a dedicated space.

Training accessible to people with disabilities, contact us to find out more.

Expertise in:

Spoken languages :

Interested in this training?

Trainer

Donatienne Richard

Donatienne Richard

Her 30 years of experience in operational retail make her an expert, both in the field of visual merchandising, which she has worked in Parisian department stores (Les Galeries Lafayette/Le Bon Marché/La Samaritaine), and in customer experience and product knowledge.

10 years ago, she created and implemented her own image consulting tools, combining her excellent sense of contact, her ability to observe and listen, with her fashion and style skills; since then, she has trained fashion retail teams in colorimetry, style & silhouette, sales levers that are both technical and emotional.

At the same time, she is a teacher in various schools: IDRI, EFET studio créa, La Fabrique, Sup de vente and Sup Career.

Today, her "Swiss army knife of retail" side allows her to build and run training courses and workshops; for Retail Factory, she has developed sales ceremonies, real personalized sales signatures.

Expertise in:

Expert trainer in Customer Experience, Sales Ceremonies and Visual Merchandising

Spoken languages: 

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