Goals
Understanding the challenges of a showcase
Learn how to create a showcase and adapt a recommendation
Know how to organize yourself to create and maintain your windows
Deliverable
Training memo booklet given to each participant.
Prerequisites
None.
The advantages of the training
You will develop your creativity.
You will sharpen your “customer” outlook to recruit and seduce through the window.
You will exchange your best practices with your peers.
Program
Introduction
1 – Seductive merchandising
Definition
New trends to build customer loyalty / focus on sensory merchandising
Adapting trends to your offer and your point of sale
2 - The window, first contact with the customer
Identify the different styles of windows
Define the message you want to deliver to the customer
Understand the importance of window rotation based on the commercial calendar
3 - The role of colour
Know the fundamentals (colour circle, warm/cold, primary/complementary colours)
Use and combine colours to energise the displays (coloramas, monochrome, etc.)
4 – Build a showcase
Learn the rules of composition
Know how to choose the right products
Adapt the POS and decor
Follow the preparation and completion steps while managing your time
Learn how to relay the store window
Maintain your window and manage unforeseen events
5 - Learn to adapt your window to your constraints
Manage your window based on a recommendation
Create your showcase from A to Z without recommendations
Final touches
6 - The entertainment areas, relaying the in-store window
Learn how to boost your point of sale
Identify the right locations to make animations
Know how to manage product rotations
Conclusion and action plan
Concerned public
Sales advisor, store manager, junior visual merchandiser.
Seats
10 participants maximum, 4 participants minimum.
Dates
Intra-company format: dates to be organised together according to your needs.
Please note: we do not offer this inter-company training.
Rate
Contact us.
Practical information
Animation at the customer's premises or in a dedicated space.
Training accessible to people with disabilities, contact us to find out more.
Expertise in:
Spoken languages :
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Trainer
Donatienne Richard
Her 30 years of experience in operational retail make her an expert, both in the field of visual merchandising, which she has worked in Parisian department stores (Les Galeries Lafayette/Le Bon Marché/La Samaritaine), and in customer experience and product knowledge.
10 years ago, she created and implemented her own image consulting tools, combining her excellent sense of contact, her ability to observe and listen, with her fashion and style skills; since then, she has trained fashion retail teams in colorimetry, style & silhouette, sales levers that are both technical and emotional.
At the same time, she is a teacher in various schools: IDRI, EFET studio créa, La Fabrique, Sup de vente and Sup Career.
Today, her "Swiss army knife of retail" side allows her to build and run training courses and workshops; for Retail Factory, she has developed sales ceremonies, real personalized sales signatures.
Expertise in:
Expert trainer in Customer Experience, Sales Ceremonies and Visual Merchandising
Spoken languages:
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