Goals
Learn the fundamental merchandising principles essential for any establishment
Analyse your point of sale to enhance customer movement and simplify their purchasing experience
Master merchandising principles and point-of-sale strategies to optimise product visibility
Deliverable
Training memo booklet given to each participant.
Prerequisites
None.
The advantages of the training
You will identify the main merchandising levers to optimize your point of sale and clarify your offer.
You will have practical solutions to implement as soon as you return to the store.
You will share your best field practices with your peers.
Program
Introduction
1 - Merchandising, an essential tool for organising the point of sale
Know the 5Bs to validate any merchandising action
Identify the 4 families of merchandising to optimise product presentation: organisation, seduction, management, communication
2 - The customer journey
Know the hot and cold areas of the point of sale
Identify points of contact to better place products
3 - Commercial architecture
Know how to choose and place the right furniture in the right places
Facilitate customer flows
Take into account the flow directions to place the products
4 - Merchandising principles
Identify the best sales heights
Know the main rules for product presentation (vertical/horizontal classification, volumes, pyramids, symmetry, etc.)
Knowing how to choose the right products based on the 20/80 rule
Use the benefits of single-product presentation
Know how to adapt product quantities according to objectives/market capacity
5 - POS
Role of POS
Master formats, quantities and layout
Conclusion and action plan
Concerned public
Sales advisor, store manager, junior visual merchandiser.
Seats
10 participants maximum, 4 participants minimum.
Dates
Intra-company format: dates to be organised together according to your needs.
Please note: we do not offer this inter-company training.
Module adaptable over a day according to your needs, contact us.
Rate
Contact us.
Practical information
Animation at the customer's premises or in a dedicated space.
Training accessible to people with disabilities, contact us to find out more.
Expertise in:
Spoken languages :
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Trainer
Donatienne Richard
Her 30 years of experience in operational retail make her an expert, both in the field of visual merchandising, which she has worked in Parisian department stores (Les Galeries Lafayette/Le Bon Marché/La Samaritaine), and in customer experience and product knowledge.
10 years ago, she created and implemented her own image consulting tools, combining her excellent sense of contact, her ability to observe and listen, with her fashion and style skills; since then, she has trained fashion retail teams in colorimetry, style & silhouette, sales levers that are both technical and emotional.
At the same time, she is a teacher in various schools: IDRI, EFET studio créa, La Fabrique, Sup de vente and Sup Career.
Today, her "Swiss army knife of retail" side allows her to build and run training courses and workshops; for Retail Factory, she has developed sales ceremonies, real personalized sales signatures.
Expertise in:
Expert trainer in Customer Experience, Sales Ceremonies and Visual Merchandising
Spoken languages:
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