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Get the fundamentals of visual merchandising

By the end of the training, you will be able to organise a commercial space and enhance the clarity of the product offering using the fundamentals of merchandising.

Duration :

2 days

Customer Experience & Service

Sales Techniques & Customer Experience

Goals

Learn the fundamental merchandising principles essential for any establishment

Analyse your point of sale to enhance customer movement and simplify their purchasing experience

Master merchandising principles and point-of-sale strategies to optimise product visibility

Deliverable

Training memo booklet given to each participant.

Prerequisites

None.

The advantages of the training

You will identify the main merchandising levers to optimize your point of sale and clarify your offer.

You will have practical solutions to implement as soon as you return to the store.

You will share your best field practices with your peers.

Program

Introduction


1 - Merchandising, an essential tool for organising the point of sale

  • Know the 5Bs to validate any merchandising action

  • Identify the 4 families of merchandising to optimise product presentation: organisation, seduction, management, communication


2 - The customer journey

  • Know the hot and cold areas of the point of sale

  • Identify points of contact to better place products


3 - Commercial architecture

  • Know how to choose and place the right furniture in the right places

  • Facilitate customer flows

  • Take into account the flow directions to place the products


4 - Merchandising principles

  • Identify the best sales heights

  • Know the main rules for product presentation (vertical/horizontal classification, volumes, pyramids, symmetry, etc.)

  • Knowing how to choose the right products based on the 20/80 rule

  • Use the benefits of single-product presentation

  • Know how to adapt product quantities according to objectives/market capacity


5 - POS

  • Role of POS

  • Master formats, quantities and layout


Conclusion and action plan

Concerned public

Sales advisor, store manager, junior visual merchandiser.

Seats

10 participants maximum, 4 participants minimum.

Dates

Intra-company format: dates to be organised together according to your needs.

Please note: we do not offer this inter-company training.


 Module adaptable over a day according to your needs, contact us.

Rate

Contact us.

Practical information

Animation at the customer's premises or in a dedicated space.

Training accessible to people with disabilities, contact us to find out more.

Expertise in:

Spoken languages :

Interested in this training?

Goals

Donatienne Richard

Donatienne Richard

Her 30 years of experience in operational retail make her an expert, both in the field of visual merchandising, which she has worked in Parisian department stores (Les Galeries Lafayette/Le Bon Marché/La Samaritaine), and in customer experience and product knowledge.

10 years ago, she created and implemented her own image consulting tools, combining her excellent sense of contact, her ability to observe and listen, with her fashion and style skills; since then, she has trained fashion retail teams in colorimetry, style & silhouette, sales levers that are both technical and emotional.

At the same time, she is a teacher in various schools: IDRI, EFET studio créa, La Fabrique, Sup de vente and Sup Career.

Today, her "Swiss army knife of retail" side allows her to build and run training courses and workshops; for Retail Factory, she has developed sales ceremonies, real personalized sales signatures.

Expertise in:

Expert trainer in Customer Experience, Sales Ceremonies and Visual Merchandising

Spoken languages: 

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