Goals
Learn the fundamentals of the TikTok algorithm
Develop a tailored brand communication strategy for TikTok
Envision unique and impactful influencer collaborations
Deliverable
Training memo booklet given to each participant.
Prerequisites
None.
The advantages of the training
You will benefit from a blend of theoretical insights and practical exercises.
You will come away with tangible tools to enhance your communication on TikTok.
You will gain a clearer perspective to prioritise your actions and increase your efficiency.
Program
Introduction
Part 1: Organic Growth
1 - TikTok: Understanding the Algorithm
Establish the initial stages of your strategic planning before taking any action
Understand your competitors and their threats, as well as your own strengths and weaknesses, to capitalise on opportunities within TikTok
Familiarise yourself with the 10 best practices on TikTok
2 - Strategy Implementation
Develop and deploy your storytelling across various formats
Organise your content production by creating an editorial calendar
Enhance your storytelling through photographic techniques
Part 2: Paid Acquisition
3 - Introduction to Owned, Earned, and Paid Media
Gain an understanding of TikTok's advertising tools
Learn to sponsor different TikTok formats
Collaborate with influencers and craft an effective influencer strategy
Ensure compliance with image rights and contractual obligations
Conclusion and action plan
Concerned public
For all.
Seats
10 participants maximum, 4 participants minimum.
Dates
Intra-company format: dates to be organised together according to your needs.
Please note: we do not offer this inter-company training.
This course can be tailored over a day according to your needs. Please contact us for more details.
Rate
Contact us.
Practical information
Animation at the customer's premises or in a dedicated space.
Training accessible to people with disabilities, contact us to find out more.
Expertise in:
Spoken languages :
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Trainer
Séphora Talmud
Graduate of the Global Fashion Management Executive MBA at the Institut Français de la Mode, Séphora began her career in 2011 in communications at Who’s Next & Premiere Classe. Since 2018, she has been a 360° communication strategy and digital marketing consultant for clients in fashion, luxury, beauty, and lifestyle sectors. An instructor at top schools and a trend enthusiast, she also supports executives with personal branding and e-reputation. Additionally, she manages several editorial and artistic projects, always aiming to help her clients engage their audience coherently and effectively.
Expertise in:
Communication, Digital, Marketing
Spoken languages:
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