Goals
Learn the fundamentals of the Instagram algorithm
Develop a tailored brand communication strategy on Instagram
Envision unique and impactful influencer collaborations
Deliverable
Training memo booklet given to each participant.
Prerequisites
None.
The advantages of the training
You will benefit from an alternation of theoretical contributions and practical exercises.
You will leave with concrete tools to develop your communication on Instagram.
You will have a clearer vision to prioritize your actions and gain efficiency.
Program
Introduction
Part 1: Organic Growth
1 - Instagram: Understanding the Algorithm
Establish the initial stages of your strategic planning before taking action
Analyse your competitors, recognising their threats and your own strengths and weaknesses to seize opportunities on Instagram
Grasp the fundamentals of engagement on Instagram
2 - Strategy Implementation
Enhance your storytelling: refresh and optimise your Instagram account
Craft your storytelling using a variety of formats
Structure your storytelling: prepare and schedule your posts
Elevate your storytelling through photographic techniques
Part 2: Paid Acquisition
3 - Introduction to Owned, Earned, and Paid Media
Gain an understanding of Instagram’s advertising tools
Sponsor various Instagram formats: create and manage ads on Instagram
Launch and manage your store on Instagram Shopping
Collaborate with influencers to develop a strong influencer strategy
Ensure compliance with image rights and contractual obligations
Conclusion and action plan
Concerned public
For all.
Seats
10 participants maximum, 4 participants minimum.
Dates
Intra-company format: dates to be organised together according to your needs.
Please note: we do not offer this inter-company training.
This module can be tailored to fit over a day according to your needs. Please contact us for more details.
Rate
Contact us.
Practical information
Animation at the customer's premises or in a dedicated space.
Training accessible to people with disabilities, contact us to find out more.
Expertise in:
Spoken languages :
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Trainer
Séphora Talmud
Graduate of the Global Fashion Management Executive MBA at the Institut Français de la Mode, Séphora began her career in 2011 in communications at Who’s Next & Premiere Classe. Since 2018, she has been a 360° communication strategy and digital marketing consultant for clients in fashion, luxury, beauty, and lifestyle sectors. An instructor at top schools and a trend enthusiast, she also supports executives with personal branding and e-reputation. Additionally, she manages several editorial and artistic projects, always aiming to help her clients engage their audience coherently and effectively.
Expertise in:
Communication, Digital, Marketing
Spoken languages:
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